Our Values

Serving our customers, the community and the environment is the center of everything we do. If our products do not achieve that, we will not consider it. 

THE 3 ZEROES
1. Zero Waste 

We fully support the zero-waste movement and we don't just say it, we live it. Adora Box as well as the partners that we tie up with all contribute meaningfully to this zero-waste notion as well. Our baby bed box and the products we include inside does not have an "expiry date". What do we mean by that? The items inside can be used until your little darling is over 1-years-old and even after that, they can be re-purposed for other uses. Isn't that awesome? 


2. Zero tolerance for not over-delivering


At Adora Box, we aim to make sure that your experience with us is the most pleasant thing ever and one that will leave you smiling and looking back fondly. Me being a mum myself, I always want the best for my baby yet I do not wish to pay an exorbitant price for that next new mummy gadget. But of course, the items I am getting for my baby must still be of good quality, safe, and last but not least be kind to the environment.

Hence, we measure our excellence in 3 main areas (3Ps): Price, Product and Performance.

Price: We aim to give you the best bang for your buck, because raising your kid is already a hell lot of expenses and we won't add to that unnecessarily.
Product: We only bring the best products to you that have been proven effective and loved by many mums all over the world because there are already so many options out there, and we will not add to that headache. 
Performance: As we mentioned earlier, bringing the best experience to you (and our little customers) is our utmost priority. Be it price, product, customer service, reliability, etc., we only do what feels right to our hearts and this principle that guides us will allow us to perform in peak performance. 

3. Zero Tolerance for Selfishness
Back when I was pregnant at the young age of 18 and had zero knowledge of raising a baby, had zero baby and mummy items to get me started for the journey of parenthood, when I had zero confidence in myself of being a good parent, I was very lucky to be surrounded by very kind people who helped me tremendously throughout the journey. Relatives, friends and even people whom I did not know previously reached out to offer their hand-me-downs and also bought necessities for my baby. I am really grateful for all the kind support and encouragement and to be able to raise my baby Adora in a positive and kind environment filled with love and care from family members, relatives and friends. 
I am always at the receiving end of kindness and now that I have the power to make a positive change to the world through Adora Box, no matter how big or small, I am determined to change someone else's life for the better and I welcome you on board with me. 

My vision and hope for Adora Box is that we will be able to impact little lives not just in Singapore, but also in our neighbouring countries where the infant mortality rate is higher and where our boxes will come in handy more than ever. I am still working towards making this possible. 

If you would like to work on this vision and create a positive impact for our little friends around the world together, don't hesitate to drop me an email.